Management by wishful thinking: 1. The erroneous belief that one’s wishes are in accordance with reality, as is so often the case when managing a company. 2. Fanciful view that everything will be alright, despite overwhelming evidence to the contrary; wing-and-a-prayer style; hit-and-hope approach; use of sticking plaster to make do and mend; laissez-faire attitude; board of directors demonstrating no rigour or competence at all.

Bench time: 1. Amount of time spent sitting on a bench, for reasons unclear. 2. Nauseating American expression for how many meetings are held with prospective customers, believing (often erroneously) that the more you talk to someone, the more likely they are to buy; despairing cry of Sales Directors throughout the USA, as in “Jeez Brad, your team are failing to generate enough quality bench time!” (see Bench, has this got)

Growth hacking: 1. Having a think about how to grow a company or brand. 2. Ridiculously pseudo-hip phrase for doing what any sane businessperson should be doing anyway ie. working out how to promote the best interests of their product or service; most likely invented by someone with a beard.

Feet to the fire. 1. Pedal limb in flames. 2. Somewhat macabre form of staff torture loosely presented as an incentive, as in “I want to keep Nigel’s feet to the fire on this one.” – as though he is likely to respond positively. (see Failure is not an option)

Apex predator:1. Animal at the top of the food chain, characterised by its ability to eat everything else. 2. Grumpy, hectoring boss with appalling bullying habits; despotic twat who believes he is Hitler; world domination freak hellbent on control and power. (see Alpha male)