Information mountain: 1. Large amount of data. 2. Rather over-dramatic way of observing that there’s a lot to take in; tired trope usually uttered by a swamped marketing executive who can’t make sense of anything, possibly on account of having too small a brain; sometimes called a data mountain (see Data dump; Wood, can’t see the ___ for the trees)
Category Archives: Bullshit
At the end of the day:
At the end of the day: 1. When a day is finishing, somewhere between 11pm and 12pm. 2. Totally pointless beginning or ending to a sentence that adds nothing to its meaning whatsoever. (see Absolutely; Basically; End of play; Frankly; Literally; Net net; Put to bed)
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Asking a duck to bark:
Asking a duck to bark: 1. Requesting something impossible. 2. Deliberately requesting something impossible in order to humiliate a subordinate, preferably in public; blindly refusing to accept that something cannot be done. (see Bark into the wind, up the wrong tree; Impossible, nothing is)
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Arse covering:
Arse covering: 1. Protecting one’s position or job. 2. All-pervasive frame of mind in which the perpetrator can never admit that it was their fault; generating a massive email trail proving that everyone else is responsible, but not me; enormous dossier of evidence that verifies beyond a shred of doubt that the client is in the wrong, because I am perfect; sole activity of control freaks who don’t care what they work on, so long as they are always right. (see BCC; Call report; CC; Control freak; FYI)
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Architecture, brand ______, business ______:
Architecture, brand ______, business ______: 1. The component parts of a brand or business. 2. Classic wank word to suggest that the brand or business has solid foundations. (see Foundations, lay the, firm, shaky; Overarching; Positioning)
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