As I have been saying for years, going forward is total bollocks. Esteemed company such as Susie Dent appear to agree. Let’s retire this rubbish phrase once and for all.

Tech critic Cory Doctorow has coined a new phrase for the decay process in online platforms: enshittification. First they are good to their users, then they abuse them to make things better for their business customers, and finally they abuse those business customers to claw back all the value for themselves. Charming.

From The Observer 12/3/23

This is the sort of macho crap that gives business a bad name. This founder wants his staff to sweat and stretch, never settle, shoot for the moon, deliver “wow”, never lose north and push the envelope. Honestly, you’d have thought he wanted to get rich at someone else’s expense or something. Oh, hang on a minute…. Sunday Times Jan 22